Trust Me, I Work in Hollywood

Join Edelman and PRSA Los Angeles for a special event featuring insights and discussion on the newly released 2024 Edelman Trust Barometer Special Report: Media & Entertainment.

Trust Me, I Work in Hollywood
Thursday, July 25 • 4:30pm – 6:30 pm PT
Edelman Los Angeles
1500 N. El Centro Avenue, Los Angeles, CA 90028

REGISTER HERE

Media and entertainment companies face a complex and rapidly changing landscape as consumer habits shift. New data from the Edelman Trust Barometer reveals a volatile trust environment and a significant trust gap along party lines in the entertainment industry.

This discussion will explore the impact of innovation on media and entertainment. We’ll be joined by an expert panel to examine where consumers seek content and how trust shapes their behaviors. Key topics will include values alignment, the role of trust in building dedicated fan bases, and other critical considerations for M&E companies.

Agenda:

4:30 pm: Doors Open

5:00 pm: Keynote Presentation and Panel Discussion

6:00 – 6:30 pm: Networking Reception

Meet Our Speakers:
Jonathan Jordan (Keynote Presenter), General Manager, Edelman California
Phylicia Fant (Panelist), Head of Music Industry & Culture Collaborations, Amazon Music
Ken Hertz (Panelist), Senior Partner, Hertz Lichtenstein Young & Polk LLP
Justin Riley (Panelist), Vice President of Operations & Business Development, Hillman Grad Productions
Dr. Stacy L. S. (Panelist), Founder and Director, USC Annenberg Inclusion Initiative
Rachel Stevens (Moderator), Senior Vice President, Earned Media, Edelman

REGISTER HERE