PRSA Storytellers: Smart Brevity©: How to Spark and Spread Better Comms Practices at Your Org

Information is moving at record speed — creating an indecipherable fog of what’s necessary and what’s noise. As leaders struggle to sort it out, team goals get misaligned, culture starts to suffer, and trust and transparency begin to disappear within an organization.

Smart Brevity is helping top communicators keep teams connected, supported and sprinting in the same direction.

Join Emily Inverso, head of content and communication strategy at Axios HQ to learn:

• Smart Brevity fundamentals: Learn the research and writing techniques that make it deeply engaging to busy readers.
• Communication strategy: Get a peek at the “Up, Down & Around” approach that creates org-wide transparency.
• Smart Brevity before & after: An Axios editor will do a live, on-screen edit to illustrate the impact this style can have.

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