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PRSA Western District: How to Engage Diverse Audiences During Challenging Times
PRSA Western District Virtual Program
How to Engage Diverse Audiences During Challenging Times
Jun 25, 2025 09:00 AM Pacific Time (US and Canada)
We are excited to bring you one of the most popular sessions at the 2025 Western District Conference as a free virtual program for our members.
In an era of rapid cultural evolution and shifting political landscapes, PR professionals must adapt their strategies to effectively connect with diverse audiences. The current climate, marked by recent ICE raids and immigration protests, highlights the urgency of this challenge. This virtual program will explore how PR strategies are evolving to meet the demands of today’s volatile world. Speakers will share real-life case studies on building cultural authenticity and competence, and discuss how to navigate DEI initiatives in an environment where such efforts are increasingly under scrutiny.
Featured Speakers:
•Adam Robles | Senior Vice President, FENTON
•Suzie Bao | VP/Group Director, IWGROUP, Inc.
•Marina Filipelli | CEO, Orci Advertising
Moderator:
• Stephen Chavez | CEO, ChavezPR, PRSA-LA’s Immediate Past President
This is your chance to hear from senior marketing executives who are on the frontlines of guiding organizations how to reach diverse audiences.
Register today and be part of the conversation on building more inclusive, authentic, and resilient PR strategies for the future.
DOWNLOAD PRSA-LA EVENT CALENDAR HERE
FOR COMMITTEE MEMBERS: Request for event change or addition.