Brand Love & Demand Research

Presented by

Thursday, November 13 • 5:30–8:30PM PT

Venue: Columbia Square Campus, 1550 N El Centro Ave, Suite 150, Los Angeles 

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BRAND LOVE ISN’T A TREND. IT’S A COMPETITIVE ADVANTAGE.

Join Zeno for an exclusive look at their latest Brand Love & Demand Study which reveals how to attract, nurture, and get consumers to commit to your brand.

Theresa Bertrand, Head of Planning, Zeno US

Allison McClamroch, Head of Brand, Zeno US

Zeno strategists Theresa Bertrand, Head of Planning, US, and Allison McClamroch, Head of Brand, US, will unpack the cart on what makes people love – or leave – a brand, how to win hearts across generations and cultures, and  how to turn brand love into real commercial demand.

Panelists joining discussion about the role of brand love in how they engage with audiences and in culture will include:

Dana Balch

Director, Product & Consumer Communications, Tubi

Johanna Albertsson

Senior Communications Manager, Califia Farms

Johanna Albertsson is a strategic communications professional with a passion for storytelling and cultivating strong, meaningful relationships. At Califia Farms, she oversees external product and executive communications, as well as partnerships. Previously, at The Lede Company, she built media strategies for global clients like Audi of America and Blue Bottle Coffee. In her spare time, Johanna enjoys all things hockey, especially the New York Rangers, and exploring the country with her husband, David and their dog, Skjei.

Philip Price Fry

Vice President, Communications & Brand Partnerships, Tinder

Philip Price Fry leads consumer brand, executive, product, trust & safety communications, and cultural partnerships at Tinder across the Americas. A strategic storyteller and cultural architect, he has built and led global communications functions across tech, entertainment, and fashion, ensuring brands don’t just make headlines, they shape industries.

Ready to be the brand they can’t quit?

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