PRSA: Storytelling

Storytelling
March 23, 2026, 1–1:45 p.m. ET

FREE TO PRSA MEMBER. Available to nonmembers for $60.

Storytelling isn’t just a creative skill; it’s a communication superpower. Join this discussion with our panel of storytelling pros as we unpack why storytelling is a critical skill for communicators. Together, we’ll explore the art of storytelling, the essential elements that make a story compelling, and how powerful narratives can elevate and amplify a brand by building deeper emotional connections and clearer messaging. Our panel will also share tips for turning your message into a story people remember, and one that moves your audience to action.

Panelists:
Lisa Arledge Powell, APR, CEO & founder, MediaSource
Rob Biesenbach, Communication Coach, Speaker & Workshop Leaders
Heather Morgan, APR, vice president of communication and business development, MHP Salud

Participants with the APR credential earn 0.5 ethics CEUs for this session.

This event is part of PRSA’s Member Monday. Member Mondays is an initiative designed to foster direct engagement and provide valuable information sharing within our professional community. Moderated by the PRSA 2026 Chair, Heide Harrell, M.A., APR, these conversations aim to create a space for meaningful dialogue, collaboration, and the exchange of ideas.

REGISTER HERE