Red Carpet Confessions: How Brands are Sharing the Spotlight at the Entertainment Industry’s Biggest Events

From the Golden Globes to the Grammys, Sundance to Coachella, the red carpet is rolling out for the entertainment industry’s biggest names and hottest stars and brands are clamoring to be part of the action. Brand integration and influencer seeding opportunities abound, but is it worth it?

Our expert panels will share secrets on how brands can make the most of their investment and leverage the spotlight at these major events. We’ll also ask panelists to give us the wrap-report on this year’s awards shows and tell us which brands they think won big. Will we see a repeat of Samsung’s selfie seen round the world? Don’t miss this scintillating conversation!

Moderator:  Rita Tateel, President, The Celebrity Source

Panelists:

Susan Ashbrook, Author, “Will Work for Shoes: The Business Behind Red Carpet Product Placement”

Dave Barthmuss, Group Manager, Chevrolet (GM West)

Katie Kennedy, Director, Corporate Development, Sundance Institute

Stacy Jones, CEO, Hollywood Branded

Sallie Olmsted, Executive Vice President, Rogers & Cowan

Date and Time:

Wednesday, February 25, 2015

Check In and Networking: 5:30 – 6:30 p.m. (Light meal, no host bar)

Program, panel discussion, Q&A: 6:30 – 8:00 p.m.

Location:

Luxe Hotel Sunset

11461 Sunset Boulevard

Los Angeles, CA 90049

Click here for directions and parking information.  Valet parking $15 per car.

Cost:  

$45 – PRSA-LA, PRSA Sports & Entertainment Section and EPPS Members

$65 – Non Members and Guests

Special price for YP and PRSSA student members!

$10 –  Young Professionals and PRSSA

RSVP:  Register below; no refunds after Monday, February 23; advance reservations required.  Same day registrations may be subject to a $10 registration fee, but reserve your spot early as PRSA-LA programs often sell out.