Independent Practitioners Alliance Luncheon Copy

“Learning the Dance of Business Development”

Thursday, April 9, 2015

12:00 – 1:30 p.m.

It has been said that generating new business is a lot like dancing. You build your reputation, court your prospect, and find the balance between coming on too strong and making sure you’re not forgotten.

At the April 9 Independent Practitioners Alliance luncheon, Robert Alaniz and Christy Noel will show you the right steps and the right strategy for growing your book of business. You will learn how to:

• Develop an effective prospect database
• Generate referrals the smart way
• Get your pitch through the clutter
• Convince larger agencies and companies to consider you
• Keep open the new business pipeline
• Convert maybe to yes

ABOUT THE SPEAKERS

Robert Alaniz is senior partner and chief media strategist for Milagro Strategy Group, a strategic public relations/public affairs firm where he directs client relations, business development and talent recruitment. He also oversees its public relations, crisis communications, issues management, public affairs, media relations and Latino marketing and outreach activities. Robert has held executive communications/public affairs positions at the Los Angeles Unified School District and The California Endowment, and senior positions at The Rogers Group and Hill & Knowlton. He was communications director for former Los Angeles County Supervisor Gloria Molina and public affairs director at the Los Angeles Community Redevelopment Agency.

Christy Noel is an accomplished B2B and B2C marketing and operations consultant with significant experience in business and sales development; business strategy; product development; advertising; retention marketing; digital marketing, including SEO, search engine marketing, social media, email and website development; marketing communications; and public relations. Her firm, Christy Noel & Co., has developed cost-effective marketing, sales and operational programs that boosted corporate and product recognition for Oakwood Worldwide, MyPoints.com, Classmates.com, Goldline International, Eccentex, Trusonic, United Online, LEHR, MASS Group, and Leukemia & Lymphoma Society. She earlier held senior marketing positions at SaverNation, DMX, Inc. and Delphi Display Systems.

Location

The Capital Grille at Beverly Center

8614 Beverly Blvd., Los Angeles, CA 90048

(310) 358-0650

Lunch provided. Advanced reservations required. Register here, pay at the door.

• $30 – PRSA-LA & YP members
• $40 – Non-members/guests
• $25 – PRSSA and PRSA YP Members

A two-course pre-set lunch includes choice of non-alcoholic beverage. Vegan option is available upon advance notice.  Please choose the vegan option when registering.

Free parking – The Capital Grille offers complimentary valet parking. Valet is located in front of the restaurant on Beverly Blvd.

RSVP

Advance reservations required for guaranteed participation; payment of cash or check taken at the door.  Please, no credit cards.  Click here to secure your registration.