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Independent Practitioners Alliance Luncheon

February 11, 2016 @ 12:00 pm - 1:30 pm

THE SOLO JOURNEY: A SURVIVAL GUIDE

 

It took about 1 million oar strokes for Roz Savage, the first woman to row solo across three oceans, to get from San Francisco to Hawaii. Keeping afloat an independent public relations practice sometimes seems a similarly Herculean task but one advantage solo practitioners have is that they don’t have to wait days or weeks for help should they need it. They can immediately tap the experience of seasoned public relations professionals who’ve already made that journey.

 

Join Ron Antonette, Stefan Pollack and Susan Tellem, APR as they share lessons learned and offer their advice on how independent practitioners can manage the personal and professional challenges – and survive the journey – of running a solo practice.

 

  • Charting your course: Creating the networks to sustain you and your practice
  • Rough seas or smooth sailing: Tips for surviving the first 3-5 years in business
  • Calling in the support boat: Whom to ask – and what to ask for – when you need help
  • Keeping the wind in your sails: Collaborating to grow your business

 

THE SPEAKERS

• Ron Antonette, principal, R. Antonette Communications
• Stefan Pollack, president and chief financial officer, The Pollack PR Marketing Group
• Susan Tellem, APR, partner, Tellem Grody Public Relations

 

DETAILS

Date and Time:

Thursday, Feb. 11, 2016, 12-1:30 p.m.

 

Location:

Casa Nostra

825 W. 9th St.

Los Angeles, CA 90015

 

Cost:

$40 – PRSA-LA members

$55 – Non-members and guests

$40 – Young Professionals

$25 – PRSSA members

 

Menu: Caesar or mixed green salad; main course of penne pasta, gnocchi al pesto or scaloppine di pollo piccata; dessert; and non-alcoholic beverage.

 

Parking:

Free validated parking in the TCW Building, 980 W. 8th Pl., downtown Los Angeles

 

RSVP:

Reservations for this luncheon have closed. There are a limited number of same day reservations available, but you must write to mindy@prsala.org by 10 a.m. on Thursday, February 11.

ABOUT THE SPEAKERS

Ron Antonette is principal of R. Antonette Communications, which he founded in 2009. His micro-agency, built through partnering with other independent professionals, provides PR and marketing communications counsel and services to municipalities, start-ups, established consumer brands and entertainment properties. Current and recent clients include The Little Gym International, Bike Long Beach, Discover Claremont, Memorial Care Health Systems, Brink’s Home Security products and Technicolor. Earlier in his 25-year career, Antonette worked in-house at Mattel and ConAgra Foods. During a combined 16 years at Golin and FleishmanHillard, he led agency PR accounts and projects for Cold Stone Creamery, Disney, Nestle, Playmates Toys and Toyota. He is president of the Long Beach Parks and Recreation Commission and leads communications for the non-profit Long Beach Aquatic Capital of America Foundation.

Stefan Pollack is president and chief financial officer of The Pollack PR Marketing Group. He has played a pivotal role in managing the agency’s expansion and is leading the agency’s drive to its next level of growth. In his current capacity, he develops strategic direction, positioning and branding, and media relations and oversees the implementation of complete marketing and public relations programs on behalf of several clients in various industries. Stefan also heads the agency’s professional service firm practice. He is an adjunct professor at the USC Annenberg School for Communication and Journalism. He is a former president of PRSA-LA and a past chair of the America’s Region board of directors for The WORLDCOM Public Relations Group.

 

Susan Tellem, APR, is a partner in Tellem Grody Public Relations and oversees the agency’s health care, nonprofit, crisis and food issues practices. With more 35 years in PR, she is known nationally for her expertise in media relations and crisis management. She has provided counsel for many high-profile clients, including the district attorney in the Michael Jackson molestation case. Susan is a recipient of PRSA-LA’s Joseph Roos Community Service Award and was recognized by the Century City Chamber of Commerce as a “Woman of Achievement.” She served as an adjunct professor at Pepperdine University after an 11-year stint as a member of UCLA’s extension faculty. She also is a voting member of the Academy of Television Arts and Sciences.

 

 

Details

  • Date: February 11, 2016
  • Time:
    12:00 pm - 1:30 pm

DOWNLOAD PRSA-LA EVENT CALENDAR HERE

FOR COMMITTEE MEMBERS: Request for event change or addition.