Independent Practitioners Alliance (IPA) Half-Day Business Opportunities Workshop at Lawry’s.

Independents: You want to grow your business, but how can you be sure you’re looking in the right places for new clients and prospecting efficiently?

Back by popular demand, the second annual IPA workshop will give you tools for building your business by looking in the obvious places – and not so obvious ones.

Building Your New Business Pipeline

Prospecting for new clients takes a system, especially for solo practitioners who handle every aspect of the business. What methodologies can indies apply to avoid the erratic nature of business development and instead create a steady rhythm for prospecting? What’s the secret to balancing client workload while bringing in new business? Independent PR practitioners will share key strategies for balancing and maintaining a strong new business pipeline.

Confirmed panelists:

• Oralia Michel, Owner, OMAGEN PR
• Kathy Vincent, independent communications consultant

Working With Startups

With the LA Chamber of Commerce and Los Angeles Economic Development Corporation promoting an innovation-driven culture in the region, startups represent fertile ground for new business. But what defines a startup? Learn what indies need to know to work with companies in this sometimes volatile sector.

Confirmed:

• Emily Barnes, Owner, Symphony PR

Powering Indie Partnerships

You’re already great at promoting others, but what about building your business? This panel of PR experts will share how they’ve successfully formed strategic alliances with other independent PR professionals to land bigger fish. They’ll offer tangible tips on how to position yourself and build lasting relationships with other indies and virtual firms.

Confirmed:

• Robert Alaniz, Senior Partner, Milagro Strategy Group
• Michael Chee, Media & Community Relations, AECOM

Bring your business cards. There will be plenty of time for networking and questions. Full buffet breakfast (starting at 7:30) and free parking included.

A $5 administrative fee will be processed for cancellations. No refunds after Friday, March 16.

Sign up at: https://www.eventbrite.com/e/independent-practitioners-workshop-hidden-business-opportunities-tickets-43508798989