Travel & Tourism Public Relations: the 21st Century World in a Nutshell

The world is shrinking and changing at a dizzying pace, and both public relations and editorial communicators in the arena of travel and tourism reflect the profound, global changes which have taken place in the last several years.  From new technologies and the current digital landscape, to highly charged geo-political regions around the world, today’s PR and media pros alike must stay on the cusp of this changing landscape, and create compelling and relevant content to their audiences around the world.

Join PRSA-LA on Oct. 22 for this thought-provoking and wide-ranging moderated panel discussion with industry-leading experts representing highly diverse areas of practice within the travel and tourism industry offering unique insights which will be valuable for PR pros in any field. 

Learn from the experience and best practices of communicators at LAX, one of the largest airports in the country, who work with homeland security and transportation companies on crisis communications, and also promote luxury dining and shopping outlets. You’ll hear from a PR practitioner from a leading cruise line about the highlights and challenges of promoting the many layers of domestic and international cruise travel experiences, working with press from all over the world, while sailing in international waters hundreds of miles from shore. Learn about best practices and experiences from a leading PR agency with deep expertise in the travel and tourism industry, and from the perspective of the Convention & Visitors Bureau of the second largest city in America. Hear perspectives on what constitutes compelling and relevant travel & tourism news stories from the veteran travel editor of Westways magazine, and the travel & tourism columnist from the Los Angeles Times.

Panelists: 

Julie Benson – Vice President of Public Relations, Princess Cruises

Mary Grady – Managing Director Media/Public Relations, LA World Airports, LAWA/LAX

Elizabeth Harryman – Travel Editor, Westways/AAA Magazine

Stacy Lewis, Senior Vice President, Murphy O’Brien Public Relations

Hugo Martin, Travel Columnist, Los Angeles Times

Moderator:

Susan Lomax, recent Vice President of Communications, Los Angeles Tourism & Convention Board, and newly appointed Director, Public Relations for Princess Cruises