State of the State of PR

Title: “The State of the State of PR:  How Content is Evolving to Tell Our Stories”

Today, the majority of companies and non-profits comfortably tap into social media to connect more directly with their stakeholders to strengthen engagement. But the evolution of how content is being consumed by audiences is driving an increased focus to finely tune information to more effectively meet audience needs and interests and to shape that content for better channel distribution and feedback. Moreover, this evolution in content consumption brings employment and career ramifications to our field because it’s influencing how organizations structure their PR staff resources.

This year’s panel discussion for PRSA-LA’s annual look ahead at the PR industry in Southern California will feature case studies and expert insights from the region’s top PR practitioners representing a variety of perspectives from corporate to agency to non-profit.  Don’t miss this chance to hear from those who are delivering content in cutting-edge, compelling ways.

For the first time, this kick-off event will include an Annual Meeting of the Membership where the incoming PRSA-LA president, Jean Gonsoulin, will introduce the new chapter Board of Directors and present an overview of the strategic plan for 2015.

Register today for this very special evening, as this event typically sells out.

Date:  Wednesday, January 28, 2015

Time: 

5:30 – 6:30 p.m.             Registration, networking mixer

6:30 – 7:00 p.m.            Seating, welcome, Annual Meeting of the Membership

7:00 – 8:30 p.m.            Moderated panel presentation

Location: 

Omni Los Angeles Hotel at California Plaza

251 South Olive Street

Los Angeles, CA 90012

Click here for directions.

Moderator:  Jerry Swerling, Director of PR Studies, USC Annenberg School for Communications and Journalism

Panelists:

Duane Bates, Sr. Director of Digital Communications Strategy and New Media, Habitat for Humanity International

Sally Falkow, APR, President, Meritus Media

Daniel Lemin, President, One Good Brand

Josh Rose, Chief Creative Officer, Weber Shandwick

Robert Rose, Chief Strategy Officer, The Content Marketing Institute

Rob Six, Sr. Vice President of Corporate Communications, Roll International