56th PRism Awards

Watch our recorded program here.

prism 56 honorees

A huge Thank You to our Sponsors!

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PRSA-LA’s 56th Annual PRism Awards—the Los Angeles region’s premier awards program recognizing excellence in public relations strategic campaigns, tactical programs, and professional merit was held on November 12, 2020, virtually via Zoom this year.

We had the honor of Kim Tobin from NBC4 as our 56th PRism Awards Ceremony host together with special guest, Comedian Jason Love.

Program:
4:30 – 5 PM Papa John’s 20-20 Networking Reception
Sponsored by Papa John Pizza.
5 – 6 PM PRism Awards Ceremony
Proudly Sponsored by BusinessWire.

Congratulations to our 56th PRism Winners!

2020 PRism Winners

Award winners are selected by an independent panel of judges from the Chicago Chapter of PRSA. Awards are presented here in alphabetical order by category, not the order in which they were conferred.

Category Name	Company Name	Entry Title	Award
2020 Campaign on a Shoestring Budget (<$10K)	Black Ink Public Relations & Marketing	Comedy Gives Back	PRism Award
2020 Community Relations, Corporate/Business, Consumer Services	Hill+Knowlton Strategies	California Water Service’s Palos Verdes Peninsula Water Reliability Project	PRism Award
2020 Events & Observances, Corporate/Business, Healthcare	Idea Hall	Be Well OC and Idea Hall Break Ground on First of its Kind Mental Health Campus	PRism Award
2020 Marketing, Corporate/Business, Consumer Products	Informa/ International Motorcycle Shows	The Progressive® International Motorcycle Shows® Debuts ContinueTheRide.com Housing All-New Roster of B2C & B2B Digital Products Connecting Industry Enthusiasts and Professionals Year-Long	PRism Award
2020 Advertorials	CenCal Health	An Open Letter to the Community	PRism Award
2020 Branded Content	California State University, Los Angeles	Cal State LA Downtown Fully-Employed MBA (FEMBA) Program-Fall 2020 Applications	PRism Award
2020 Community Relations, Government	Fiona Hutton & Associates	Proposition 14: Signature Gathering During a Pandemic	PRism Award
2020 Community Relations, Government	Palmdale Water District	Greater Antelope Valley Water Emergency Coalition Event	Award of Excellence
2020 Community Relations, Not-for-Profit	Cause Communications	WE RISE 2020: Virtual May	PRism Award
2020 Creative Tactics, Logo/Identity Design	Valley County Water District	Trust the Tap	PRism Award
2020 Crisis Communications, Government	Los Angeles World Airports	COVID-19 and the recovery of a lifetime	Award of Excellence
2020 Crisis Communications, Government	SCV Water	PFAS – A Long-term Crisis of Confidence	PRism Award
2020 Diversity Communications, Corporate/Business, Consumer Products	MWWPR	Barefoot Bubbly Pops with Pride	PRism Award
2020 Diversity Communications, Government	Golin	Fighting Tobacco Industry’s Use of Menthol Cigarettes to Addict African Americans	Award of Excellence
2020 Diversity Communications, Government	TDW+Co	2020 Census Asian PR/Media Relations	PRism Award
2020 Events & Observances, Government	Runyon Saltzman, Inc.	Smile, California National Children’s Dental Health Month Campaign	PRism Award
2020 Events & Observances, Not-for-Profit	Black Ink Public Relations & Marketing	Comedy Gives Back	PRism Award
2020 Events & Observances, Corporate/Business, Consumer Products	Rocket Science Marketing & Public Relations	Dole and Disney’s Frozen 2	PRism Award
2020 Events & Observances, Corporate/Business, Consumer Products	The Wonderful Company	Teleflora Shares “A Mother’s Love”	Award of Excellence
2020 Events & Observances, Corporate/Business, Consumer Services	Forest Lawn	Dia de los Muertos (Day of the Dead) at Forest Lawn	PRism Award
2020 Events & Observances, Corporate/Business, Sports & Entertainment	Walt Disney Studios Home Entertainment & Think Jam	The Perfect Lap Tour – Ford v Ferrari Home Entertainment Campaign	PRism Award
2020 Events & Observances, Government	Fiona Hutton & Associates	Protecting First Responders	Award of Excellence
2020 Events & Observances, Not-for-Profit	Miller PR	The World’s Big Sleep Out: Creating Global Solidarity for Homelessness – LA Event	Award of Excellence
2020 Global Communications	Miller PR	Unveiling the Absolut Elyx New Bottle	PRism Award
2020 Influencer Marketing	bcw global	Around the World with Preferred Rewards	PRism Award
2020 Integrated Communications, Associations/Education	Fiona Hutton & Associates	Tools of the Water Trade	PRism Award
2020 Integrated Communications, Corporate/Business, Healthcare	Blue Shield of California	Reimagining Health for All Californians	PRism Award
2020 Integrated Communications, Government	Runyon Saltzman Inc.	Express the #ManySidesToMyStory	PRism Award
2020 Integrated Communications, Not-for-Profit	Black Ink Public Relations & Marketing	Comedy Gives Back	PRism Award
2020 Integrated Communications, Not-for-Profit	Blue Shield of California	Reimagining Health for All Californians	Award of Excellence
2020 Internal Communications / Employee Relations	Idea Hall	100 Years, One Driver: Idea Hall with C.W. Driver Companies	PRism Award
2020 Issues Management, Not-for-Profit	Learn4Life	Learn4Life Pandemic Response	PRism Award
2020 Media Relations, Business-to-Business	Idea Hall	Positioning Hendy as a Leading and Forward-Thinking Interior Architecture Firm	PRism Award
2020 Media Relations, Consumer Products	Weber Shandwick	Chevrolet Suburban Becomes First Vehicle to Receive Award of Excellence Star at The Hollywood Walk Of Fame	PRism Award
2020 Media Relations, Consumer Products	Weber Shandwick	Chevrolet Bolt EV Proves Its Adventure Capability By Conquering California Double On Single Charge	Award of Excellence
2020 Media Relations, Healthcare	Fiona Hutton & Associates	“Saving Sacramento’s Largest Free Healthcare Clinic” – Health Net’s Campaign to Fund CareForce & Get the Word Out to Patients	PRism Award
2020 Media Relations, Not-for-Profit	Black Ink Public Relations & Marketing	Comedy Gives Back	PRism Award
2020 Media Relations, Technology	PondelWilkinson	Syntiant Corp: Moving AI from the Cloud to the Edge	PRism Award
2020 Pro Bono Program	Black Ink Public Relations & Marketing	Comedy Gives Back	Award of Excellence
2020 Pro Bono Program	Olmstead Williams Communications	In The Image: Face-To-Face with Los Angeles’ Homeless Population	PRism Award
2020 Public Affairs, Government	Fiona Hutton & Associates	California’s Landmark Use of Force Reform	PRism Award
2020 Public Service, Corporate/Business	Blue Shield of California	Confronting COVID-19 with Facts, Education and Actions	PRism Award
2020 Public Service, Not-for-Profit	Blue Shield of California	Confronting COVID-19 with Facts, Education and Actions	PRism Award
2020 Publications, Annual Reports	CenCal Health	2019 CenCal Health Community Report	PRism Award
2020 Publications, Brochures	CenCal Health	Fast Start Guide	PRism Award
2020 Publications, Magazines	Idea Hall	Cystinosis Research Foundation: Cystinosis Magazine	PRism Award
2020 Publications, Newsletters	CenCal Health	Spring 2020 Member Newsletter	PRism Award
2020 Social Media, YouTube Engagement	Golin	2 Easy Hello Kitty DIY Hair Accessories Featuring Macy’s Collection	PRism Award
2020 Streaming Media, Podcast	Los Angeles Police Department	Our LAPD Story	PRism Award