A Huge Thank You to Our Sponsors!
PRSA-LA’s 59th Annual PRism Awards—the Los Angeles region’s premier awards program recognizing excellence in public relations strategic campaigns, tactical programs, and professional merit was held on October 26, 2023 at the Los Angeles River Center & Gardens.
We had the honor of Jonathan Gonzalez from NBC4 as our 59th PRism Awards Ceremony host.
Congratulations to our 59th PRism Winners!
2023 PRism Best in Category Winners
Award winners are selected by an independent panel of judges from the PRSA Rochester Chapter. Awards are presented here in alphabetical order by category, not the order in which they were conferred.
| Best Category | Company | Entry Title |
| Best Community Relations | SCV Water | Drought Ready, SCV! |
| Best Diversity, Equity & Inclusion Campaign | Zapwater Communications | Air Tahiti Nui Celebrates a Decade of Marriage Equality at 40,000 Feet |
| Best Media Relations | University of California, Los Angeles | UCLA Wildfire & Climate Newsletter |
| Best Media Relations | Keck Medicine USC | Liver Health Campaign |
| Best in Events & Observances | Rocket Launch | Los Angeles Dodgers Foundation Blue Diamond Gala |
| Best Integrated Commuications | Runyon Saltzman Inc. | RSE Propels California’s Digital Equity Plan to National Prominence |
| Best Marketing Campaign | Runyon Saltzman Inc. | RSE’s Marketing Campaign Spotlights California’s Digital Equity Plan on the National Stage |
| Best Multicultural Communications | Runyon Saltzman Inc. | RSE Leads a Multicultural Campaign to Drive the California DMV into the Digital Era |
2023 PRism Winners
Award winners are selected by an independent panel of judges from the PRSA Rochester Chapter. Awards are presented here in alphabetical order by category, not the order in which they were conferred.
| Category | Company | Entry Title | Award Type |
| 2023 Advertorials | AARP California | Supporting Family Caregivers is Worth the Cost | Prism |
| 2023 Branded Content | Runyon Saltzman Inc. | RSE’s Suite of Creative Drives the DMV Into the Digital Era | Prism |
| 2023 Branded Content | The Wonderful Company | Wonderful Pistachios is a Complete Protein (Infographic) | AOE |
| 2023 Campaign on a Shoestring Budget (Less than$10K) | Zapwater Communications | Coming Out of the Shadows – Making LA Pride Village Shine Among LA County’s Vibrant Pride Events | Prism |
| 2023 Community Relations, Government | Communications LAB | Metro Active Transportation Strategic Plan Update | AOE |
| 2023 Community Relations, Government | Lee Andrews Group | Mountains Recreation & Conservation Authority (MRCA) – 100 Acre Partnership | AOE |
| 2023 Community Relations, Government | SCV Water | Drought Ready, SCV! | Prism |
| 2023 Community Relations, Healthcare | Blue Shield of California | From Challenge to Triumph: The Fight to Protect Quality Health Care for Medi-Cal Beneficiaries | Prism |
| 2023 Community Relations, Not-for-Profit | Blue Shield of California | From Challenge to Triumph: The Fight to Protect Quality Health Care for Medi-Cal Beneficiaries | Prism |
| 2023 Corporate Social Responsibility, Healthcare | Blue Shield of California | From Challenge to Triumph: The Fight to Protect Quality Health Care for Medi-Cal Beneficiaries | Prism |
| 2023 Corporate Social Responsibility, Not-for-Profit | Blue Shield of California | From Challenge to Triumph: The Fight to Protect Quality Health Care for Medi-Cal Beneficiaries | Prism |
| 2023 Corporate Social Responsibility, Sustainability/Environmental | Blaze PR | Alaska Airlines and Boxed Water Tackle the Biggest Source of Inflight Plastic Waste | AOE |
| 2023 Creative Tactics, Graphic Design | Palmdale Water District | Save Our Water Lawn Signs | Prism |
| 2023 Crisis Communications | AARP California | Supporting Family Caregivers is Worth the Cost | AOE |
| 2023 Crisis Communications | Scatena Daniels Communications | Planned Parenthood of Orange & San Bernardino Counties – Responding to the Fall of Roe v. Wade | Prism |
| 2023 Diversity, Equity, and Inclusion, Government | Lee Andrews Group | LA Metro – Street Teams | AOE |
| 2023 Diversity, Equity, and Inclusion, Government | Merriwether & Williams Insurance Services | Promoting an Inclusionary Program to Build A Stronger Region | Prism |
| 2023 Diversity, Equity, and Inclusion, Not-for-Profit | APCO Worldwide | Tegan and Sara Foundation’s LGBTQ+ Healthcare Directory | Prism |
| 2023 Diversity, Equity, and Inclusion, Not-for-Profit | Keck Medicine of USC | Gender Affirming Care Program | Prism |
| 2023 Diversity, Equity, and Inclusion, Not-for-Profit | Zapwater Communications | Coming Out of the Shadows – Making LA Pride Village Shine Among LA County’s Vibrant Pride Events | AOE |
| 2023 Diversity, Equity, and Inclusion, Travel, Tourism & Hospitality | Zapwater Communications | Air Tahiti Nui Celebrates a Decade of Marriage Equality at 40,000 Feet | Prism |
| 2023 Editorials & Op-Ed Columns | Connect Creative | Ignore the Headlines. Arizona’s Water Future is a Lot Brighter Than They Suggest | Prism |
| 2023 Events & Observances, Business-to-Business | Olmstead Williams Communications | The Fields Studios is Ready for Its Close-up! | Prism |
| 2023 Events & Observances, Consumer Products & Services | Jackson Spalding | L.L.Bean Goes “Off The Grid” for Mental Health Awareness Month | AOE |
| 2023 Events & Observances, Consumer Products & Services | PlayWise Partners | Launching FAO Day with FAO Schwarz | AOE |
| 2023 Events & Observances, Consumer Products & Services | The Wonderful Company | Wonderful Pistachios Get Crackin’ Eating Championship | Prism |
| 2023 Events & Observances, Government | Lee Andrews Group | South Coast Air Quality Management District – Why Healthy Air Matters | Prism |
| 2023 Events & Observances, Not-for-Profit | Rocket Launch | Los Angeles Dodgers Foundation Blue Diamond Gala | Prism |
| 2023 Global Communications | Herbalife | Empowering Entrepreneurs with Knowledge in Today’s Challenging Economy | AOE |
| 2023 Influencer Marketing | The Wonderful Company | Wonderful Pistachios Gets Crackin’ on TikTok | Prism |
| 2023 Integrated Communications, Consumer Products & Services | Hill+Knowlton Strategies | California Water Service and Low Income Household Water Assistance Program | AOE |
| 2023 Integrated Communications, Consumer Products & Services | Jackson Spalding | Mendocino Farms Makes a Splash in the Pacific Northwest | Prism |
| 2023 Integrated Communications, Consumer Products & Services | The Wonderful Company | POM Wonderful x Williams Sonoma | Finalist |
| 2023 Integrated Communications, Government | City of West Hollywood | Pride Starts Here: WeHo Pride | Finalist |
| 2023 Integrated Communications, Government | Runyon Saltzman Inc. | RSE Propels California’s Digital Equity Plan to National Prominence | Prism |
| 2023 Integrated Communications, Government | Runyon Saltzman Inc. | RSE’s REAL ID and Online Services Campaign Drives the DMV Into the Digital Era | AOE |
| 2023 Integrated Communications, Not-for-Profit | Merryman Communications and the Family Heart Foundation | Runs in the Family is Not a Diagnosis | Prism |
| 2023 Marketing, Consumer Products & Services | Fraser Communications | SiriusXM and Toyota – We Are ALL Hybrids campaign | AOE |
| 2023 Marketing, Consumer Products & Services | The Wonderful Company | Groot Gets Crackin’ with Wonderful Pistachios | Prism |
| 2023 Marketing, Government | Merriwether & Williams Insurance Services | Promoting an Inclusionary Program to Build A Stronger Region | Finalist |
| 2023 Marketing, Government | Runyon Saltzman Inc. | RSE’s Marketing Campaign Spotlights California’s Digital Equity Plan on the National Stage | Prism |
| 2023 Marketing, Government | Runyon Saltzman Inc. | RSE’s REAL ID and Online Services Campaign Drives the DMV Into the Digital Era | AOE |
| 2023 Marketing, Healthcare | Merryman Communications and Miach Orthopaedics | Miach Orthopaedics Launches a BEAR-y Unique Treatment for ACL Tears | Prism |
| 2023 Marketing, Not-for-Profit | Idea Hall | “Discover Freemasonry” Digital Membership Campaign | Prism |
| 2023 Media Relations, Business-to-Business | Olmstead Williams Communications | The Fields Studios is Ready for Its Close-up! | Prism |
| 2023 Media Relations, Consumer Products & Services | AIJ Communications | Los Angeles Juvenile Camp Abuse | Prism |
| 2023 Media Relations, Government | Merriwether & Williams Insurance Services | Promoting an Inclusionary Program to Build A Stronger Region | Prism |
| 2023 Media Relations, Healthcare | Fiona Hutton & Associates | Hidden Bias in Medicine – Elevating the Impact of Inequities | AOE |
| 2023 Media Relations, Healthcare | Keck Medicine of USC | Liver Health Campaign | Prism |
| 2023 Media Relations, Healthcare | Olmstead Williams Communications | Giving a Voice to Heart Recovery Using the World’s Smallest Heart Pump | Finalist |
| 2023 Media Relations, Not-for-Profit | Rocket Launch | Los Angeles Dodgers Foundation Blue Diamond Gala | AOE |
| 2023 Media Relations, Not-for-Profit | University of California, Los Angeles | UCLA Wildfire & Climate Newsletter | Prism |
| 2023 Media Relations, Not-for-Profit | Zapwater Communications | Coming Out of the Shadows – Making LA Pride Village Shine Among LA County’s Vibrant Pride Events | Finalist |
| 2023 Media Relations, Sports & Entertainment | Lucky Break PR | Uplifting LGBTQ+ Voices | Prism |
| 2023 Media Relations, Technology | Elev8 New Media | Vuzix Showcases Ultralite OEM Smart Glasses Platform at CES 2023 | Prism |
| 2023 Media Relations, Technology | Elev8 New Media | Thumzup’s Launch: Ushering in a New Era in Advertising through User-Incentivized Product Promotion | AOE |
| 2023 Media Relations, Travel, Tourism, & Hospitality | SKC, Inc. | STARLUX Airlines Takes Flight in US Market | Prism |
| 2023 Media Relations, Travel, Tourism, & Hospitality | Zapwater Communications | Air Tahiti Nui Celebrates a Decade of Marriage Equality at 40,000 Feet | Prism |
| 2023 Multicultural Communications, Consumer Products & Services | ChavezPR, LLC | Alexandra Lozano Immigration Law Firm “Tacos y Tequila” Launch | Prism |
| 2023 Multicultural Communications, Government | City of West Hollywood | Pride Starts Here: WeHo Pride | AOE |
| 2023 Multicultural Communications, Government | Fraser Communications | Secondhand Smoke Campaign | Finalist |
| 2023 Multicultural Communications, Government | Merriwether & Williams Insurance Services | Promoting an Inclusionary Program to Build A Stronger Region | AOE |
| 2023 Multicultural Communications, Government | Runyon Saltzman Inc. | RSE Leads a Multicultural Campaign to Drive the California DMV into the Digital Era | Prism |
| 2023 Multicultural Communications, Government | VPE Communications | Addressing the Lack of Affordable Housing with Launch of HACLA’s Section 8 Waiting List Lottery | Finalist |
| 2023 Multicultural Communications, Healthcare | LAGRANT COMMUNICATIONS | California Department of Public Health COVID-19 Beauty & Barbershop Health Initiative | Prism |
| 2023 Multicultural Communications, Healthcare | LAGRANT COMMUNICATIONS | California Department of Public Health COVID-19 Shot of Faith Initiative | AOE |
| 2023 Multicultural Communications, Travel, Tourism & Hospitality | The Culturist Group | Sydney, Australia – A Beacon of Inclusivity for WorldPride 2023 | Prism |
| 2023 Press Conferences | Runyon Saltzman Inc. | RSE Announces Groundbreaking of California’s Historic Middle-Mile Broadband Network | Prism |
| 2023 Public Affairs, Corporate/Business | Blue Shield of California | From Challenge to Triumph: The Fight to Protect Quality Health Care for Medi-Cal Beneficiaries | Prism |
| 2023 Public Affairs, Not-for-Profit | AARP California | Supporting Family Caregivers is Worth the Cost | AOE |
| 2023 Public Affairs, Not-for-Profit | Blue Shield of California | From Challenge to Triumph: The Fight to Protect Quality Health Care for Medi-Cal Beneficiaries | Prism |
| 2023 Public Service Announcements (PSAs) | AltaMed Health Services | The ¡Ándale! ¿Qué Esperas? El Chavo Animado COVID-19 Vaccination Message to Hesitant Parents | Prism |
| 2023 Public Service, Corporate/Business | Bob Gold & Associates | Curacao and Fundación Jalisco USA Reunites Long-Separated Mexican Families | Prism |
| 2023 Public Service, Government | Fraser Communications | Lead Paint Hazards Remediation Program | Finalist |
| 2023 Public Service, Government | Merriwether & Williams Insurance Services | Promoting an Inclusionary Program to Build A Stronger Region | AOE |
| 2023 Public Service, Government | Runyon Saltzman Inc. | Leading the Way: RSE’s Coordinated Public Engagement Push Elevates California’s Digital Equity Plan on National Stage | Prism |
| 2023 Public Service, Not-for-Profit | Fraser Communications | Golden State Opportunity: CalEITC4Me | Prism |
| 2023 Publications, Annual Reports | Keck Medicine of USC | Human Resources Fiscal Year 2023 Annual Report | Prism |
| 2023 Publications, Annual Reports | SCV Water | SCV Water Consumer Confidence Report | AOE |
| 2023 Publications, Brochures | Bob Gold & Associates | The Independent Show 2023 Exhibit & Sponsorship Opportunities | Prism |
| 2023 Publications, Magazines | Connect Creative | X Team Retail Advisors 2023 Insights Magazine | Prism |
| 2023 Publications, Newsletters | Keck Medicine of USC | Health System Highlights | AOE |
| 2023 Publications, Newsletters | SCV Water | The Pipeline | Prism |
| 2023 Publications, Newsletters | SCV Water | Water Currents | Prism |
| 2023 Reputation/Brand Management | Runyon Saltzman Inc. | RSE Transforms the California DMV’s Reputation into a Digital-First Agency | Prism |
| 2023 Social Media | GOLIN LA | DIY Gratitude Tree | Hello Kitty Crafts | Finalist |
| 2023 Social Media | GOLIN LA | Cinnamoroll Apron x Roblox My Hello Kitty Cafe | Hello Kitty Crafts | AOE |
| 2023 Social Media | The Wonderful Company | Wonderful Halos: Hal the Halo Takes on TikTok | Prism |
| 2023 Streaming Media, Podcast | City of Agoura Hills | The Good Life Agoura Hills Podcast | Prism |
| 2023 Video Programs, Healthcare | Keck Medicine of USC | Welcome to Keck Medicine New Employee Video Message | Prism |
List of Past Special Awards Winners
Click here for a list of past Public Relations Professional of the Year Honorees.
Click here for a list of past Communications / Public Relations Team of the Year Honorees.
Click here for a list of past Joseph Roos Community Service Honorees.
Click here for a list of past Corporate Citizen of the Year Honorees.
Prior Competitions
59th Annual PRism Award (2023)
2023 PRism Award Winners & Finalists
2023 PRism Award Photo Gallery
58th Annual PRism Award (2022)
2022 PRism Award Winners & Finalists
2022 PRism Award Photo Gallery
57th Annual PRism Award (2021)
2021 PRism Award Winners & Finalists
2021 PRism Award Photo Gallery
56th Annual Prism Awards (2020)
2020 Prism Award Winners & Finalists
55th Annual Prism Awards (2019)
2019 Prism Award Winners & Finalists
54th Annual Prism Awards (2018)
2018 PRism Award Winners & Finalists
53rd Annual PRism Awards (2017)
2017 PRism Award Winners & Finalists
52nd Annual PRism Awards (2016)
2016 PRism Award Winners & Finalists
51st Annual PRism Awards (2015)
2015 PRism Award Winners
2015 Event Wrapup – Photos and More
50th Annual PRism Awards (2014)
2014 PRism Award Winners
2014 Event Wrapup – Photos and More