57th PRism Awards

Prism57-Honorees

A Huge Thank You to Our Sponsors!

PRism Program 2021-sponsors

PRSA-LA’s 57th Annual PRism Awards—the Los Angeles region’s premier awards program recognizing excellence in public relations strategic campaigns, tactical programs, and professional merit was held on October 21, 2021 at the Annenberg Community Beach House in Santa Monica. This was an in-person event.

We had the honor of Robert Kovacik from NBC4 as our 57th PRism Awards Ceremony host.

Program:
5:30 – 7 PM Networking Reception
7 – 8:15PM PRism Awards Ceremony

Congratulations to our 57th PRism Winners!

2021 PRism Winners

Award winners are selected by an independent panel of judges from the West Virginia Chapter of PRSA. Awards are presented here in alphabetical order by category, not the order in which they were conferred.

Category Name	Company Name	Entry Title	Award Type
2021 Branded Content	Runyon Saltzman, Inc.	RSE Launches a Robust Digital Advertising Campaign to Stop the Spread of COVID-19	PRism Award
2021 Campaign on a Shoestring Budget	Cal Poly Pomona	Scholarship Fest	Award of Excellence
2021 Community Relations, Associations / Education	American Career College & Westbound Communications	ACC Cares Nurse Appreciation Event at Greater El Monte Community Hospital	PRism Award
2021 Community Relations, Corporate / Business, Healthcare	AltaMed Health Services	My Vote. My Health.	Award of Excellence
2021 Community Relations, Government	Idea Hall	Orange County Health Care Agency Launches “Be A Friend for Life” Youth Suicide Prevention Campaign with Idea Hall	Award of Excellence
2021 Community Relations, Government	Runyon Saltzman, Inc.	RSE and Partners Strengthen Community Relationships to Combat COVID-19 in California	PRism Award
2021 Community Relations, Not-for-Profit	CenCal Health	Welcome Back to Care	Award of Excellence
2021 Community Relations, Not-for-Profit	Cause Communications	WE RISE 2021	PRism Award
2021 Corporate Social Responsibility, Corporate / Business, Healthcare	Blue Shield of California	Building California’s Statewide COVID-19 Vaccine Network to Save More Lives	PRism Award
2021 Corporate Social Responsibility, Not-for-Profit	CenCal Health	Welcome Back to Care	PRism Award
2021 Corporate Social Responsibility, Not-for-Profit	Herbalife Nutrition	Nutrition for Zero Hunger in Partnership with Feed the Children: Solutions for Global Food Insecurity	Award of Excellence
2021 Creative Tactics, Graphic Design	CenCal Health	Women’s Health Mailings	PRism Award
2021 Creative Tactics, Graphic Design	City of West Hollywood	VOTE West Hollywood	Award of Excellence
2021 Crisis Communications, Government	City of West Hollywood	City of West Hollywood COVID Response Campaign	PRism Award
2021 Diversity Communications, Government	Runyon Saltzman, Inc.	RSE Reaches California’s Diverse Communities to Combat COVID-19	PRism Award
2021 Diversity Communications, Not-for-Profit	Cerrell	Los Angeles Regional COVID-19 Recovery Fund	PRism Award
2021 Events & Observances, Corporate / Business, Business-to-Business	Merryman Communications	Merryman Communications, Brand Refresh and 10-Year Anniversary Campaign are a Win-Win-Win	PRism Award
2021 Events & Observances, Corporate / Business, Sustainability / Environmental	Olmstead Williams Communications	Alen: Enabling Back-To-School Through Its Clean Air Movement	Award of Excellence
2021 Events & Observances, Corporate / Business, Travel, Tourism, Hospitality	Zeno Group & Alaska Airlines	Launching Alaska Airlines’ Official Entrance into oneworld	PRism Award
2021 Events & Observances, Government	Westbound Communications	Port of Long Beach Gerald Desmond Bridge Replacement Project New Bridge Virtual Grand Opening Event	PRism Award
2021 Events & Observances, Government	Valley County Water District	Annual Water Awareness/95th Anniversary Drive Thru Event	Award of Excellence
2021 Events & Observances, Not-for-Profit	Idea Hall	Be Well OC Debuts First Mental Health and Wellness Campus in Orange County with Idea Hall	PRism Award
2021 Events & Observances, Not-for-Profit	Olmstead Williams Communications	Saban Community Clinic: Preventing the Double Pandemic	PRism Award
2021 Influencer Marketing	CenCal Health	Welcome Back to Care	Award of Excellence
2021 Integrated Communications, Corporate / Business, Business-to-Business	Idea Hall	The New Generation Space: Positioning Hendy as a Go-To Resource for Workplace Reentry in the COVID-19 Era	PRism Award
2021 Integrated Communications, Corporate / Business, Healthcare	Fiona Hutton & Associates	California’s Trusted Medi-Cal Partner – Positioning Health Net for Reprocurement	PRism Award
2021 Integrated Communications, Government	Runyon Saltzman, Inc.	RSE Executes California’s Largest Integrated Communications Campaign to Combat COVID-19	PRism Award
2021 Integrated Communications, Not-for-Profit	Cerrell	Los Angeles Regional COVID-19 Recovery Fund	PRism Award
2021 Internal Communications / Employee Relations	Idea Hall	C.W. Driver Companies: One Company, One Driver – Creating Meaningful Connections in the Time of COVID-19	Award of Excellence
2021 Issues Management, Corporate / Business, Consumer Services	AIJ Communications	Publicizing Civil Action Against USC and Disgraced OBGYN George Tyndall	Award of Excellence
2021 Marketing, Not-for-Profit	Cerrell	Los Angeles Regional COVID-19 Recovery Fund	PRism Award
2021 Media Relations, Business-to-Business	Idea Hall	CapRock Partners: Raising Institutional Profile and Capital During a Pandemic	PRism Award
2021 Media Relations, Consumer Products	Elev8 New Media	The Alkaline Water Company Partners with Shaquille O’Neal	Award of Excellence
2021 Media Relations, Healthcare	UCLA Health	Los Angles Times coverage of family stricken with COVID	Award of Excellence
2021 Media Relations, Healthcare	Blue Shield of California	Leading with Mission During a Public Health Emergency	PRism Award
2021 Media Relations, Not-for-Profit	Blue Shield of California	Leading with Mission During a Public Health Emergency	PRism Award
2021 Press Conferences, Government	Runyon Saltzman, Inc.	RSE and Lucas Public Affairs Evolve Traditional Press Conference to Combat COVID-19 in California	PRism Award
2021 Pro Bono Program	The Hoyt Organization	Welcoming the Next Gen of Southern California Structural Engineering Professionals with Revamped Branding	PRism Award
2021 Public Affairs, Associations / Education	Fiona Hutton & Associates	PORAC: Partners in Police Reform	PRism Award
2021 Public Affairs, Government	Metropolitan Water District of Southern California	Spoofing Movies and Comics for an Attention-Getting Water Conservation Campaign	PRism Award
2021 Public Affairs, Not-for-Profit	Fiona Hutton & Associates	Yes on Prop 14: Passing a Billion-Dollar Bond Measure During a Pandemic	PRism Award
2021 Public Service Announcements	City of West Hollywood	City of West Hollywood COVID Response Campaign	Award of Excellence
2021 Public Service, Government	Valley County Water District	Trust the Tap Public Service Campaign	Award of Excellence
2021 Public Service, Government	A. Bright Idea, LLC	U.S. Drug Enforcement Administration National Prescription Drug Take Back Day	PRism Award
2021 Public Service, Government	Runyon Saltzman, Inc.	RSE Executes California’s Largest Public Service Campaign to Combat COVID-19	PRism Award
2021 Public Service, Not-for-Profit	CenCal Health	Welcome Back to Care	PRism Award
2021 Publications, Annual Reports	CenCal Health	2020 Community Report	PRism Award
2021 Reputation / Brand Management, Corporate / Business	Merryman Communications	Merryman Communications, Brand Refresh and 10-Year Anniversary Campaign are a Win-Win-Win	Award of Excellence
2021 Social Media, YouTube Engagement	Golin	Daily Kindness Jar (Sanrio)	Award of Excellence
2021 Websites, External / Public	Blue Shield of California	Supporting California’s Vaccination Efforts with Facts, Stories and Information	Award of Excellence