DOWNLOAD PRSA-LA EVENT CALENDAR HERE
FOR COMMITTEE MEMBERS: Request for event change or addition.
IPA: Lead Generation On A Solo Budget: Website & Social Tactics That Work
PRSA-LA INDEPENDENT PRACTITIONERS ALLIANCE invites you to a virtual event:
LEAD GENERATION ON A SOLO BUDGET: WEBSITE & SOCIAL TACTICS THAT WORK
MONDAY, AUGUST 24, 2026
12:00 PM PT
Open to PRSA members and non-members
Independent PR practitioners wear every hat, often with limited time and no marketing team behind them. This practical session cuts through the noise with low-lift ways to turn your website and social media presence into consistent new-business lead generation.
WHAT YOU WILL LEARN
• Non-obvious, low-lift tactics that improve digital lead generation
• How AI can streamline content creation and lead follow-up
• Practical ideas for professionals with limited bandwidth and budget
Industry veterans Jen Berson, Cynthia Lieberman and Stefan Pollack will share practical advice on using your digital presence to help grow your client base.
MEET THE PANEL
Jen Berson, Founder & CEO, Jeneration PR
Cynthia Lieberman, Founder, LieberComm
Stefan Pollack, President & CFO, The Pollack Group
IDEAL FOR
Independent practitioners | In-house communicators | Agency professionals
SHARPEN YOUR DIGITAL PRESENCE. GROW YOUR CLIENT BASE.
DOWNLOAD PRSA-LA EVENT CALENDAR HERE
FOR COMMITTEE MEMBERS: Request for event change or addition.