In today’s always-on media landscape, a brand can be built — or broken — with a single post. This panel brings together PR professionals and communications strategists who represent influencers and celebrities to discuss the unique challenges of managing talent reputation in the digital age. Panelists will discuss how to develop and execute a long-term digital strategy for clients, shape their online identity across platforms, and position them for partnerships that align authentically with their personal brand. The conversation will also tackle reputation management — from proactively protecting clients against online threats to responding swiftly and strategically during controversy.

Music executive Catrise Johnson moderates this panel, including:

• Maggie Faircloth, senior account director at Sunshine Sachs Morgan & Lylis
• Fanan Hailu, director of influencer innovation and strategy at CFG
• T’Keyah Hayes, publicity manager at The Forefront Group

Hosted by the Entertainment and Sports Section and made available to all PRSA members. Paid registration for non-Entertainment and Sports Section members includes the live webinar and video playback for one month.