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We live in an age when news is reported and consumed in real time. The race to deliver a story first has never been more intense, as journalists, social media managers and PR pros face constant pressure to generate more shares, likes, retweets and pins than the competition. News cycles and attention spans are now…
Diversity and Inclusion have long been topics of conversation in the PR/Communication profession. Despite numerous initiatives, many feel -- and data suggest -- that our ranks don't adequately reflect the society in which we live. And now comes the era of convergence -- an era that will be the most prosperous in our profession's history,…
Media Tips for Pitching to Business Journal Reporters: Increase your Press Coverage in Top Media Outlets Wednesday, Oct.14, 2015 8 a.m. to 9 a.m. Who: Marni Usheroff, staff writer, Los Angeles Business Journal Mark Madler, editor, San Fernando Valley Business Journal More panelists to be announced… What: Coverage for your news, event, business or…
Social media hasn’t just expanded the PR playing field – it has changed the field altogether. In fact, many PR pros now question the value of traditional tools such as the press release. As more and more journalists bypass PR pitches in favor of what’s trending online, PR pros must decide whether the old mainstay…
Note! NO WALK IN REGISTRATIONS for this program. Registration will close at NOON, Tuesday, October 17. With the Olympics coming in 2028 Los Angeles is going to be the focal point of the world once again. From infrastructure to sports to land use to public transportation, there will be a million stories to be…
Special offer for members of PRSA-LA EPPS and the Entertainment and Sports Section for tickets to the 55th Annual International Cinematographers Guild Publicists Awards Luncheon The 55th Annual ICG Publicists Awards Luncheon will be Friday, Mar. 2 at the Beverly Hilton Hotel. The awards show honors excellence in publicity and promotion for motion pictures and television programs. Dan…
In 2018, we saw great strides and historic conversations regarding inclusion and diversity. What will 2019 bring? Join us for our State of the State of PR: Diversity and Inclusion panel featuring diversity and inclusion leaders from Golin, Weber Shandwick, Ketchum and Edelman, moderated by Fred Cook. Panelists will discuss the root issues around diversity…
Life in PR is a journey! While an exciting and attractive career, it can be accompanied with a high level of stress. According to a recent study, event coordinators, reporters, broadcasters, and PR executives are the most stressful jobs behind military personnel, firefighters, and police. So, how can young PR professionals invest in their well-being…
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FOR COMMITTEE MEMBERS: Request for event change or addition.