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5 Ways To Think Like a Reader March 12, 2026 3:00 p.m. – 4:00 p.m. (Eastern Daylight Time) Write the message your readers want to read — not the message you wish they wanted to read. Walk away with a four-step strategy for drawing readers in and moving them to act. You’ll learn how to: Draw readers…
Business for Communicators: Fundamentals of Corporate Finance for Value Creation March 17, 2026 3:00 p.m. – 3:45 p.m. (Eastern Daylight Time) Communicators who speak and apply the language of business position themselves for leadership and influence in the companies they care about. In this PRSA Learning Webinar, you’ll learn the story told by each corporate…
Seeing the Whole Field Great communicators anticipate the play before it happens. Join Kelly Ross, internal communications manager for the Pittsburgh Pirates, on the next Strategies & Tactics Live to learn how internal alignment strengthens every external message. Watch live on LinkedIn on March 18 at 1 p.m. ET. Sign up now
Diverse Dialogues: She Built It March 18, 2026 3–4 p.m. EDT Behind many of today’s most impactful PR campaigns and purpose-driven agencies are visionary women who didn’t just rise through the ranks—they built the ranks themselves. In this powerful panel, hear directly from trailblazing women founders and CEOs of PR firms who have shaped the…
Storytelling March 23, 2026, 1–1:45 p.m. ET FREE TO PRSA MEMBER. Available to nonmembers for $60. Storytelling isn’t just a creative skill; it’s a communication superpower. Join this discussion with our panel of storytelling pros as we unpack why storytelling is a critical skill for communicators. Together, we’ll explore the art of storytelling, the essential elements…
At Breakfast With… Crisis Communications: What Media Expect in the First 24 Hours and How PR Pros Can Deliver Wednesday, March 25, 2026 | 8:30–9:30 AM | Virtual REGISTER HERE When a crisis breaks, the first 24 hours can shape coverage, public perception, and long-term reputation. In today’s social media environment, information, and misinformation, spreads…
PRSA: You’re Invited: Inside the Academy Awards: PR Strategies Behind This Year’s Winners March 25, 2026 4:00 p.m. – 5:00 p.m. (Eastern Daylight Time) REGISTER HERE The Oscars may be over, but the real postgame for communicators is just beginning. Join PRSA’s Entertainment & Sports Section for a virtual deep dive into this year’s Academy…
2026 Kenneth Owler Smith Symposium on Public Relations Thursday, March 26, 2026 • 5:00pm to 8:00pm PDT Wallis Annenberg Hall (ANN), USC Auditorium (L105A) REGISTER HERE Purpose under pressure: Navigating real-world decisions about sustaining and communicating corporate purpose. This event will have a reception at 5 p.m. PT and the program at 6:30 p.m. PT. Featured speakers…
Shape How AI Understands Your Brand Save your spot for our new demo days: Shape Brand Narrative in the AI Era with Agility PR Solutions, scheduled for April 8 at 2 p.m. ET. As AI answer engines begin to synthesize the news, mere mentions are not enough. Ensure your brand is accurately understood. See how…
PRSA Counselors Academy 2026 Conference April 13-15, 2026 | Carlsbad, California Here is an opportunity to attend the PRSA Counselors Academy 2026 Conference at a Special One-Day Pass Rate (Tuesday, April 14 only) designed to make the event more accessible, particularly for small PR firm owners and senior leaders who are not able to attend…
DOWNLOAD PRSA-LA EVENT CALENDAR HERE
FOR COMMITTEE MEMBERS: Request for event change or addition.