Although PR has always been about telling a brand’s story and managing its reputation through traditional media sources, the abundance of various channels and data sources presents an opportunity for PR professionals to go beyond earned media and elevate the PR function to make it an important component of integrated marketing analytics. By aligning the…
Crisis Webinar Series IV - Daily News Coverage in a Pandemic: What’s It Like to Cover Daily News, Including Politics, for a City in Chaos? Claudia Peschiutta, a news radio veteran in Los Angeles, will talk to us about what it is like to cover the daily news in a city facing the worst recession…
Crisis Webinar Series-Handling Crisis PR Across Various Languages Thursday, May 28 @4 pm: Handling Crisis PR Across Various Languages Thursday, May 28@4 pm: Handling Crisis PR Across Various LanguagesYurina Melara, Multiethnic Media Strategist for Covered California, will talk about how to communicate in-language with different communities, especially during crisis. Getting the word out in a…
In 2020, Generation Z will be the largest consumer segment in the United States and a critical audience for many corporations, brands, organizations, and public relations agencies. Unlike every generation before them, Gen Z does not consume traditional editorial media. They prefer channels such as Instagram and YouTube for news, information and other content. Gen…
Crisis Webinar Series-Media Relations Before, During, After a Trial Powerhouse attorney Bart Williams, honored by numerous outlets for his skill as a litigator, joins us to discuss how he handles media relations during before, during and after trial. Bart has been lead attorney for some of the highest profile lawsuits in the nation and will…
Join us on Thursday, June 25 for Travel Talk: Driving Our Destinations: Communication Strategies to Welcome Travelers in 2020 About this Event Tourism Talk: Summer 2020 is here! How are Southern California’s prime destinations welcoming travelers back? Summer kicks off next week and Southern California destinations are getting ready to reopen to travelers once again.…
PRSA-New York: Feeling My PRide Happy Hour & Networking Event Monday, June 29 at 2 pm PST FREE event to members RSVP now: https://bit.ly/2YywsPA We are thrilled to invite you to a PRSA-NY event, as we continue to celebrate Pride this month and throughout the year with our Feeling My PRide Happy Hour & Networking…
APRs Speak: Black Men Discuss Ethics, Equity & Inclusion Wednesday, September 2, 12:00 - 1:00 PM EST For September Ethics Month, the PRSA Board of Ethics and Professional Standards (BEPS) invites you to this free webinar for PRSA members. This is in conjunction with BEPS' monthly First Wednesday Ethics Officer Webinars. Four Accredited black men…
What is the future of the PR job market? Will PR be a remote job forever? Join PRSA-LA on September 9 at noon PT for a virtual (BYO) lunch and learn session to discuss key factors facing today's PR job industry with representatives from Remote PR Jobs, Merritt Group and Metro Public Relations. This…
PRSA-LA SUNRISE HONORS VIRTUAL AWARDS PROGRAM & FIRESIDE CHAT THURSDAY, OCT. 1 AT 6:30 P.M. TO 8:30 P.M. PST PRSA-LA Sunrise Honors looks to recognize a leader or organization that has clearly demonstrated why diversity and inclusivity are important. This year given the heightened awareness around systemic racism after the death of George Floyd, PRSA-LA…
