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  • At Breakfast With…Increase Your Pitching by Hitting a Media Home Run: Meet the New KNBC4-TV Newsroom Decision Makers

    Southern California Gas Tower 555 W. 5th Street (corner of 5th and Olive) 2nd Floor (2A Conference Room), Los Angeles, CA, United States

    INCREASE YOUR PITCHING BY HITTING A HOME RUN: MEET THE NEW NBC4 SOUTHERN CALIFORNIA NEWSROOM DECISION MAKERS   Who:     Panelists from NBC4 Southern California: Kim Baldonado, General Assignment Reporter Matthew Glasser, Health and Medical Producer Terri Hernandez,Vice President, Community Affairs Carlos Hopkins, Executive Producer Kathy Vara, Co-Anchor, Weekend News   What:       Everybody knows the two toughest and often…

  • Kenneth Owler Smith Symposium

    USC Annenberg and PRSA-LA present the 24th annual Kenneth Owler Smith Symposium. The entertainment industry and the popular culture it helps to create are playing an increasingly powerful role in brand marketing, and that influence shows every sign of increasing exponentially. The implications for professionals and students in public relations, advertising, and all of the…

  • Be Smart With Your Money – Accounting and Tax Workshop for Independent Practitioners

    The Capital Grille at Beverly Center 8614 Beverly Blvd., #159, Los Angeles, CA, United States

    Who Tom Engell, CPA CEO, The Rocher Group An entrepreneur at heart, Tom Engell has owned and successfully sold a variety of businesses. He is a Certified Public Accountant in the United States and Canada, a Certified Business Valuation Analyst, and holds a master’s degree in taxation. As an educator, Tom has taught college-level courses…

  • Be Smart with Your Money-Accounting and Tax Workshop for Independent Practitioners

    Who Tom Engell, CPA CEO, The Rocher Group An entrepreneur at heart, Tom Engell has owned and successfully sold a variety of businesses. He is a Certified Public Accountant in the United States and Canada, a Certified Business Valuation Analyst, and holds a master’s degree in taxation. As an educator, Tom has taught college-level courses…

  • Turning Insights into Action: How Brands are Effectively Targeting the Modern Mom

    Luxe Hotel Sunset 11461 Sunset Boulevard, Los Angeles, CA, United States

    PRSA-LA is pleased to announce Ali Landry, celebrity mom, entrepreneur, philanthropist and former Miss USA, as moderator of the evening’s panel discussion. PRSA-LA invites you to learn how big brands are successfully communicating with one of the most sought-after demographics - today's mom.  Mintel, the leading supplier of consumer, product and media intelligence, will present…

  • Turning Insights Into Action: How Brands are Effectively Targeting the Modern Mom

    Luxe Sunset Boulevard Hotel 11461 Sunset Blvd, Los Angeles, CA, United States

    PRSA-LA invites you to learn how big brands are successfully communicating with one of the most sought-after demographics - today's mom.  Mintel, the leading supplier of consumer, product and media intelligence, will present the latest research on moms, including a sneak peek at recently collected data for their forthcoming annual Marketing to moms report.  Panelists…

  • At Breakfast with … The Inside Hollywood Scoop: Top Entertainment Journalists Share Latest Trends & Pitching Tips for Reaching the Hispanic Market

    The Latin Recording Academy/Latin GRAMMY Awards (Main Conference Room) 3030 Olympic Blvd., Santa Monica

    WHO Panelists: Justino Aguila, Associate Editor of Latin Music and Special Features, Billboard Cecilia Bogran, Entertainment Reporter, Univision/KMEX-TV 34 Jessica Carrillo, Entertainment Reporter. NBC/Telemundo - Al Rojo Vivo, Acceso Total Victor Cordero "El Paparrush", Entertainment Reporter, MundoFox 22 Ella Esparza, Editor, Latin Heat Magazine Jose M. Mayorquin, Producer, ABC 7 - Eye on LA/Vista LA Pili Montilla, Entertainment Blogger, TeParaTres TV Josep…

  • The Next Consumer Frontier: Engaging the Multicultural Millennial

    The 78 million millennials in the U.S. today are not only a strong consumer force, they are also the most diverse cohort in American history, with African Americans, Hispanics and Asian Americans accounting for 41% of their number.  This year’s multicultural and diversity forum focuses on how brands and non-profit organizations are targeting their PR…

  • The Next Consumer Frontier: Engaging the Multicultural Millennial

    LAPD Auditorium Los Angeles, CA, United States

    The 78 million millennials in the U.S. today are not only a strong consumer force, they are also the most diverse generation in American history, with African Americans, Hispanics and Asian Americans accounting for 41% of their number.  This year’s PRSA-LA multicultural and diversity forum focuses on how brands and non-profit organizations are targeting this influential…

  • Counselors Academy Mixer

    The Capital Grille 8614 Beverly Blvd, #159, Los Angeles, CA, United States

    After a long hiatus, PRSA-LA is relaunching its local version of PRSA’s “Counselors Academy” to provide the most senior-level professionals an opportunity to network, share ideas and build camaraderie with their peers.  The new “Counselors Academy – Los Angeles” seeks PR agency leaders with 20-plus years of experience. The group is spearheaded by longtime PRSA-LA…

    Free

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