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  • Be Smart With Your Money – Accounting and Tax Workshop for Independent Practitioners

    The Capital Grille at Beverly Center 8614 Beverly Blvd., #159, Los Angeles, CA, United States

    Who Tom Engell, CPA CEO, The Rocher Group An entrepreneur at heart, Tom Engell has owned and successfully sold a variety of businesses. He is a Certified Public Accountant in the United States and Canada, a Certified Business Valuation Analyst, and holds a master’s degree in taxation. As an educator, Tom has taught college-level courses…

  • Be Smart with Your Money-Accounting and Tax Workshop for Independent Practitioners

    Who Tom Engell, CPA CEO, The Rocher Group An entrepreneur at heart, Tom Engell has owned and successfully sold a variety of businesses. He is a Certified Public Accountant in the United States and Canada, a Certified Business Valuation Analyst, and holds a master’s degree in taxation. As an educator, Tom has taught college-level courses…

  • Turning Insights into Action: How Brands are Effectively Targeting the Modern Mom

    Luxe Hotel Sunset 11461 Sunset Boulevard, Los Angeles, CA, United States

    PRSA-LA is pleased to announce Ali Landry, celebrity mom, entrepreneur, philanthropist and former Miss USA, as moderator of the evening’s panel discussion. PRSA-LA invites you to learn how big brands are successfully communicating with one of the most sought-after demographics - today's mom.  Mintel, the leading supplier of consumer, product and media intelligence, will present…

  • Turning Insights Into Action: How Brands are Effectively Targeting the Modern Mom

    Luxe Sunset Boulevard Hotel 11461 Sunset Blvd, Los Angeles, CA, United States

    PRSA-LA invites you to learn how big brands are successfully communicating with one of the most sought-after demographics - today's mom.  Mintel, the leading supplier of consumer, product and media intelligence, will present the latest research on moms, including a sneak peek at recently collected data for their forthcoming annual Marketing to moms report.  Panelists…

  • At Breakfast with … The Inside Hollywood Scoop: Top Entertainment Journalists Share Latest Trends & Pitching Tips for Reaching the Hispanic Market

    The Latin Recording Academy/Latin GRAMMY Awards (Main Conference Room) 3030 Olympic Blvd., Santa Monica

    WHO Panelists: Justino Aguila, Associate Editor of Latin Music and Special Features, Billboard Cecilia Bogran, Entertainment Reporter, Univision/KMEX-TV 34 Jessica Carrillo, Entertainment Reporter. NBC/Telemundo - Al Rojo Vivo, Acceso Total Victor Cordero "El Paparrush", Entertainment Reporter, MundoFox 22 Ella Esparza, Editor, Latin Heat Magazine Jose M. Mayorquin, Producer, ABC 7 - Eye on LA/Vista LA Pili Montilla, Entertainment Blogger, TeParaTres TV Josep…

  • The Next Consumer Frontier: Engaging the Multicultural Millennial

    The 78 million millennials in the U.S. today are not only a strong consumer force, they are also the most diverse cohort in American history, with African Americans, Hispanics and Asian Americans accounting for 41% of their number.  This year’s multicultural and diversity forum focuses on how brands and non-profit organizations are targeting their PR…

  • The Next Consumer Frontier: Engaging the Multicultural Millennial

    LAPD Auditorium Los Angeles, CA, United States

    The 78 million millennials in the U.S. today are not only a strong consumer force, they are also the most diverse generation in American history, with African Americans, Hispanics and Asian Americans accounting for 41% of their number.  This year’s PRSA-LA multicultural and diversity forum focuses on how brands and non-profit organizations are targeting this influential…

  • Counselors Academy Mixer

    The Capital Grille 8614 Beverly Blvd, #159, Los Angeles, CA, United States

    After a long hiatus, PRSA-LA is relaunching its local version of PRSA’s “Counselors Academy” to provide the most senior-level professionals an opportunity to network, share ideas and build camaraderie with their peers.  The new “Counselors Academy – Los Angeles” seeks PR agency leaders with 20-plus years of experience. The group is spearheaded by longtime PRSA-LA…

    Free
  • A Brand’s Perspective: Content Creation and Storytelling in the Automotive Industry

    Omni Hotel 251 S Olive St, Los Angeles, CA, United States

    Click here to learn more about the 2014 Corvette Stingray! In the changing landscape of public relations, brands are exploring new opportunities to engage with consumers and make a lasting and unique impression. Grassroots storytelling and digital content creation are aspects of this new territory in communications, and the automotive industry is at the forefront…

  • A Brand’s Perspective: Content Creation and Storytelling in the Automotive Industry

    Omni Los Angeles Hotel 251 S Olive St, Los Angeles, CA, United States

    In the changing landscape of public relations, brands are exploring new opportunities to engage with consumers and make a lasting and unique impression. Grassroots storytelling and digital content creation are aspects of this new territory in communications, and the automotive industry is at the forefront of the movement. Join us for a thought-provoking panel as…