Thank you to all who attended the PRSA-LA’s 60th Annual PRism Awards, Los Angeles region’s premier awards program recognizing excellence in public relations strategic campaigns, tactical programs, and professional merit on October 24, 2024 at the Audrey Irmas Pavilion, Los Angeles. It was such a fascinating event. A huge thank you to all our sponsors, our guest host, PRism committee members, board members, and volunteers who made this event possible.
This year’s guest host, Sarah Pilla, is an Emmy-award winning reporter and anchor at Spectrum News 1 SoCal focusing on climate, weather, and lifestyle.
Sarah is a graduate of California State University, Northridge with a bachelor’s degree in journalism. In 2021, she won an Emmy for Best Environment News Story on her compelling story “Oceana Trash” about plastic pollution impact on marine animals. Sarah can be found weekdays, live on Spectrum News 1’s flagship morning show, Your Morning, covering extreme weather as it happens, climate stories, and Friday lifestyle segments showcasing things to do in SoCal.
In addition to her current role, Sarah is a regular fill-in news anchor and weather anchor. In 2023, Sarah was the only TV reporter in the nation to join the Metropolitan Water District of Southern California on an exclusive Colorado River trip. She travels frequently throughout the year covering various climate stories, including to Lake Tahoe to cover the February 2023 California Department of Water Resources snow survey, and to the TomKat Ranch, run by former presidential candidate Tom Steyer, to cover their work on regenerative agriculture.
In 2022, she hosted two specials: “The Trickle-Down Effect,” an Earth Day special focused on water and drought, and “Saving Our Oceans, A Deep Dive,” a Spectrum News network-wide special for National Oceans Month. Additionally, Sarah was named LA TV Week’s “40 Under 40” in their inaugural class of 2022 and served as the Emcee of the 2022 and 2023 NetZero Conference in Los Angeles.
Sarah is a member of the Television Academy and the SoCal Chapter of WICT Network, both professional groups of women in media, entertainment, and technology. Outside of work, she is an avid reader, loves the beach, traveling, practicing yoga, and exercising at the gym.
CONGRATULATIONS TO OUR 60TH PRISM SPECIAL AWARDS RECIPIENTS
2024 PRism Winners
Award winners are selected by an independent panel of judges from the PRSA Philadelphia Chapter. Awards are presented here in alphabetical order by category, not the order in which they were conferred.
| Category-Sub Category | Company | Entry Title | Award |
| 2024 Social Media-Tactical | 360viewPR | Family-Friendly Wine Country: Buellton’s Strategic Social Campaign Targeting Generation Alpha | AOE |
| 2024 Campaign on a Shoestring Budget (Less than $10K) | 360viewPR | Family-Friendly Wine Country: Buellton’s Strategic PR Campaign Targeting Generation Alpha | AOE |
| 2024 Media Relations, Technology-Tactical | Allison, Early Bird PR & Niantic | Pokémon GO Tour Takes Over Los Angeles | PRism |
| 2024 Integrated Communications, Not-for-Profit | Blue Shield of California | “Ripping Up the Playbook on Drug Pricing” – Blue Shield of California’s Pharmacy Care Reimagined” | AOE |
| 2024 Integrated Communications, Corporate/Business, Healthcare | Blue Shield of California | “Ripping Up the Playbook on Drug Pricing” – Blue Shield of California’s Pharmacy Care Reimagined” | PRism |
| 2024 Media Relations, Sports & Entertainment-Tactical | Bob Gold & Associates | Driving NIL Opportunities and Equality for Student-Athletes: Utah 360°’s App Launch & Vehicle Giveaway | PRism |
| 2024 Events & Observances, Corporate/Business, Consumer Products & Services | Bob Gold & Associates | Embracing the Community at Curacao’s Chula Vista Grand Opening Fiesta | PRism |
| 2024 Integrated Communications, Associations/Education | Bubble Agency | Bubble Agency transforms the Motion Picture Association’s Trusted Partner Network into an inclusive, global community | PRism |
| 2024 Video Programs, Healthcare-Tactical | CenCal Health | CalAIM Impact: Healthy Neighbors Make Strong Communities | PRism |
| 2024 Community Relations, Corporate/Business, Healthcare | CenCal Health | CalAIM Impact: Healthy Neighbors Make Strong Communities | AOE |
| 2024 Public Service, Not-for-Profit | CenCal Health | CalAIM Impact: Healthy Neighbors Make Strong Communities | AOE |
| 2024 Publications, Magazines-Tactical | Connect Creative | X Team Retail Advisors 2024 Insights Magazine | AOE |
| 2024 Streaming Media, Podcast-Tactical | Connect Creative | Building Better Communities with Bob Hart Podcast Launch | AOE |
| 2024 Creative Tactics, Logo/Identity Design-Tactical | Fiona Hutton and Associates | RWE Canopy Offshore Wind Farm Brand | AOE |
| 2024 Media Relations, Healthcare-Tactical | Fiona Hutton and Associates | OneLegacy: A Los Angeles Times Investigation | AOE |
| 2024 Integrated Communications, Government | Fiona Hutton and Associates | California’s Low Income Household Water Assistance Program: Getting Funds to the State’s Most Vulnerable | AOE |
| 2024 Community Relations, Government | Fiona Hutton and Associates | Showcasing the State’s Local Partnerships & Investments With the Go Golden Initiative | PRism |
| 2024 Public Affairs, Associations/Education | Fiona Hutton and Associates | California Cops Reverse Course on Legal Weed! | PRism |
| 2024 Public Service, Government | Fiona Hutton and Associates | Real California Cannabis | PRism |
| 2024 Social Media-Tactical | Golin | Spreading Happiness Worldwide: Hello Kitty Happiness Puzzle | AOE |
| 2024 Social Media-Tactical | Golin | Rising Above YouTube’s Noise: Pochacco Crossbody Bag | PRism |
| 2024 Marketing, Corporate/Business, Consumer Products & Services | H+M Communications + Sony Pictures | “From Miami to the World: How the 305 and ‘Ride or Die’ Fans Made Bad Boys 4 a Box Office Champ” ” Etienne “ | AOE |
| 2024 Multicultural Communications, Corporate/Business, Consumer Products & Services | H+M Communications + Sony Pictures | “From Miami to the World: How the 305 and ‘Ride or Die’ Fans Made Bad Boys 4 a Box Office Champ” ” Etienne “ | AOE |
| 2024 Community Relations, Corporate/Business, Consumer Products & Services | H+M Communications + Sony Pictures | “From Miami to the World: How the 305 and ‘Ride or Die’ Fans Made Bad Boys 4 a Box Office Champ” ” Etienne “ | PRism |
| 2024 Diversity Equity and Inclusion, Corporate/Business, Sports & Entertainment | H+M Communications + Sony Pictures | “From Miami to the World: How the 305 and ‘Ride or Die’ Fans Made Bad Boys 4 a Box Office Champ” ” Etienne “ | PRism |
| 2024 Integrated Communications, Corporate/Business, Sports & Entertainment | H+M Communications + Sony Pictures | “From Miami to the World: How the 305 and ‘Ride or Die’ Fans Made Bad Boys 4 a Box Office Champ” | PRism |
| 2024 Diversity Equity and Inclusion, Corporate/Business, Sports & Entertainment | H+M Communications + Warner Bros. | “How Latine Pride Turned First Latino-led Superhero Film, Blue Beetle, into the #1 Film at the Box Office” | AOE |
| 2024 Integrated Communications, Corporate/Business, Sports & Entertainment | H+M Communications + Warner Bros. | “How Latine Pride Turned First Latino-led Superhero Film, Blue Beetle, into the #1 Film at the Box Office” | AOE |
| 2024 Marketing, Corporate/Business, Consumer Products & Services | H+M Communications + Warner Bros. | “How Latine Pride Turned First Latino-led Superhero Film, Blue Beetle, into the #1 Film at the Box Office” | PRism |
| 2024 Multicultural Communications, Corporate/Business, Sports & Entertainment | H+M Communications + Warner Bros. | “How Latine Pride Turned First Latino-led Superhero Film, Blue Beetle, into the #1 Film at the Box Office” | PRism |
| 2024 Media Relations, Consumer Products & Services-Tactical | Jazwares | 100 million Squishmallows sold in a year — How the toy sensation joined Warren Buffett’s conglomerate | AOE |
| 2024 Corporate Social Responsibility, Corporate/Business, Consumer Products & Services | Jazwares | Jazwares Cares & Make-A-Wish | PRism |
| 2024 Blogs-Tactical | Keck Medicine of USC | Keck Medicine of USC Blog: CEO Corner “ | AOE |
| 2024 Publications, Annual Reports-Tactical | Keck Medicine of USC | Keck Medicine of USC Annual Nursing Report | AOE |
| 2024 Publications, Newsletters-Tactical | Keck Medicine of USC | Health System Highlights | AOE |
| 2024 Media Relations, Healthcare-Tactical | Keck Medicine of USC | Hearing Aids Prolong Lives | PRism |
| 2024 Publications, Magazines-Tactical | Keck Medicine of USC | USC Health | PRism |
| 2024 Publications, Newsletters-Tactical | Keck Medicine of USC | The Inclusive Lens | PRism |
| 2024 Diversity Equity and Inclusion, Corporate/Business, Healthcare | Keck Medicine of USC | The Inclusive Lens | AOE |
| 2024 Internal Communications/Employee Relations | Keck Medicine of USC | The Inclusive Lens | AOE |
| 2024 Multicultural Communications, Corporate/Business, Healthcare | Keck Medicine of USC | The Inclusive Lens | AOE |
| 2024 Reputation/Brand Management, Not-for-Profit | Keck Medicine of USC | Enhancing Keck Medicine of USC Executive Visibility | AOE |
| 2024 Campaign on a Shoestring Budget (Less than $10K) | Keck Medicine of USC | Hearing Aids Prolong Lives | PRism |
| 2024 Diversity Equity and Inclusion, Not-for-Profit | Keck Medicine of USC | Hearing Aids Prolong Lives | PRism |
| 2024 Multicultural Communications, Not-for-Profit | Keck Medicine of USC | Hearing Aids Prolong Lives | PRism |
| 2024 Public Service, Not-for-Profit | Keck Medicine of USC | Las Vegas Transplant Clinic | PRism |
| 2024 Streaming Media, Podcast-Tactical | Lee Andrews Group | Voices of Change: Breaking Barriers with Congressman Robert Garcia | PRism |
| 2024 Video Programs, Not-for-Profit-Tactical | Lee Andrews Group | Butterfli Access for All Video | PRism |
| 2024 Websites, External / Public-Tactical | Lee Andrews Group | Abundant Housing Los Angeles | PRism |
| 2024 Community Relations, Government | Los Angeles City Planning | Let’s Talk About the Housing Crisis | AOE |
| 2024 Public Service, Government | Los Angeles City Planning | Let’s Talk About the Housing Crisis | PRism |
| 2024 Media Relations, Sports & Entertainment-Tactical | Lucky Break PR | OUTLOUD Music Festival At WeHo Pride, Local Pride, Global Audience | AOE |
| 2024 Events & Observances, Associations/Education | Lucky Break PR | GLSEN Rise Up LA Supporting LGBTQ+ Students K-12 | PRism |
| 2024 Blogs-Tactical | Merryman Communications | Bloggin’ About the BEAR Necessities | PRism |
| 2024 Integrated Communications, Corporate/Business, Healthcare | Merryman Communications | Lifting Interest in the BEAR Implant Among Skiers and Snowboarders | AOE |
| 2024 Marketing, Corporate/Business, Healthcare | Merryman Communications | Lifting Interest in the BEAR Implant Among Skiers and Snowboarders | PRism |
| 2024 Events & Observances, Corporate/Business, Consumer Products & Services | Northgate Gonzalez Market/ChavezPR | Mercado Gonzalez | AOE |
| 2024 Multicultural Communications, Corporate/Business, Consumer Products & Services | Northgate Gonzalez Market/ChavezPR | Mercado Gonzalez | PRism |
| 2024 Streaming Media, Podcast-Tactical | Ocean & Mountain | Conversations from the Front Lines: Real Talk, Real Change with Shane Murphy Goldsmith | AOE |
| 2024 Editorials & Op, Ed Columns-Tactical | Ocean & Mountain | Chrysalis Editorial | PRism |
| 2024 Events & Observances, Not-for-Profit | Ocean & Mountain | Manchester Urban Homes Groundbreaking | PRism |
| 2024 Media Relations, Healthcare-Tactical | Olmstead Williams Communications | Giving a Voice to Heart Recovery With the World’s Smallest Heart Pump | AOE |
| 2024 Community Relations, Government | Palmdale Water District | Water Ambassadors Academy | AOE |
| 2024 Events & Observances, Government | Palmdale Water District | Pure Water Antelope Valley Groundbreaking | AOE |
| 2024 Media Relations, Not-for-Profit-Tactical | Rocket Launch | Los Angeles Dodgers Foundation ’10 Years Reimagined’ | PRism |
| 2024 Events & Observances, Government | Runyon Saltzman Inc. | Empowering Latina Wellness: Impactful Partnership Elevating Alzheimer’s Awareness and Brain Health in the Latino Community | PRism |
| 2024 Editorials & Op, Ed Columns-Tactical | Scatena Daniels Communications | Planned Parenthood of Orange and San Bernardino County – Responding to Fontana Building Moratorium | AOE |
| 2024 Media Relations, Not-for-Profit-Tactical | Scatena Daniels Communications | Planned Parenthood of Orange and San Bernardino County – Responding to Fontana Building Moratorium | AOE |
| 2024 Publications, Magazines-Tactical | SCV Water | Garden Smarter | AOE |
| 2024 Publications, Newsletters-Tactical | SCV Water | Water Currents | AOE |
| 2024 Social Media-Tactical | SCV Water | SCV Water Social Media | AOE |
| 2024 Video Programs, Government-Tactical | SCV Water | Lawn Replacement Video | AOE |
| 2024 Community Relations, Government | SCV Water | Water Efficiency Works – Multifamily Apartment Program | PRism |
| 2024 Creative Tactics, Logo/Identity Design-Tactical | SCV Water | SCV Water Brand Refresh | PRism |
| 2024 Publications, Annual Reports-Tactical | SCV Water | SCV Water Consumer Confidence Report | PRism |
| 2024 Influencer Marketing-Tactical | SKC, Inc. | Taiwan Excellence & MSI: Elevating Excellence with Influencer Partnerships | PRism |
| 2024 Diversity Equity and Inclusion, Corporate/Business, Sports & Entertainment | SMITHHOUSE | Queer Eye Goes To The White House With Vice President Kamala Harris | AOE |
| 2024 Media Relations, Associations/Education-Tactical | The Hoyt Organization, Inc. | University of Southern California (USC) Casden Southern California Housing Forecast: Making Sense Out of the Data | AOE |
| 2024 Publications, Newsletters-Tactical | The Hoyt Organization, Inc. | Community Housing Opportunities Corporation: Reaching Government Officials in the Greater Palm Springs Area of California | AOE |
| 2024 Pro Bono Program | The Hoyt Organization, Inc. | Old Blue: Supporting Rescue Animals with a Robust Social Media Content Strategy | AOE |
| 2024 Media Relations, Consumer Products & Services-Tactical | Weber Shandwick | Golden Road Brewing x Spellers Freedom Foundation: Get On Board Hazy IPA Launch | PRism |
| 2024 Events & Observances, Corporate/Business, Healthcare | Weber Shandwick | 2023 Cancer Screen Week at Los Angeles Comic Con | PRism |
Prior Competitions
60th Annual PRism Award (2023)
2024 PRism Award Winners & Finalists
2024 PRism Award Photo Gallery
59th Annual PRism Award (2023)
2023 PRism Award Winners & Finalists
2023 PRism Award Photo Gallery
58th Annual PRism Award (2022)
2022 PRism Award Winners & Finalists
2022 PRism Award Photo Gallery
57th Annual PRism Award (2021)
2021 PRism Award Winners & Finalists
2021 PRism Award Photo Gallery
56th Annual Prism Awards (2020)
2020 Prism Award Winners & Finalists
55th Annual Prism Awards (2019)
2019 Prism Award Winners & Finalists
54th Annual Prism Awards (2018)
2018 PRism Award Winners & Finalists
53rd Annual PRism Awards (2017)
2017 PRism Award Winners & Finalists
52nd Annual PRism Awards (2016)
2016 PRism Award Winners & Finalists
51st Annual PRism Awards (2015)
2015 PRism Award Winners
2015 Event Wrapup – Photos and More
50th Annual PRism Awards (2014)
2014 PRism Award Winners
2014 Event Wrapup – Photos and More