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  • The Next Consumer Frontier: Engaging the Multicultural Millennial

    LAPD Auditorium Los Angeles, CA, United States

    The 78 million millennials in the U.S. today are not only a strong consumer force, they are also the most diverse generation in American history, with African Americans, Hispanics and Asian Americans accounting for 41% of their number.  This year’s PRSA-LA multicultural and diversity forum focuses on how brands and non-profit organizations are targeting this influential…

  • From Headlines to Hashtags: How Social Media is Transforming News Coverage

    The Broad Stage 1310 11th Street, Santa Monica

    We live in an age when news is reported and consumed in real time. The race to deliver a story first has never been more intense, as journalists, social media managers and PR pros face constant pressure to generate more shares, likes, retweets and pins than the competition. News cycles and attention spans are now…

DOWNLOAD PRSA-LA EVENT CALENDAR HERE

FOR COMMITTEE MEMBERS: Request for event change or addition.