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Diverse Dialogues: She Built It March 18, 2026 3–4 p.m. EDT Behind many of today’s most impactful PR campaigns and purpose-driven agencies are visionary women who didn’t just rise through the ranks—they built the ranks themselves. In this powerful panel, hear directly from trailblazing women founders and CEOs of PR firms who have shaped the…
Storytelling March 23, 2026, 1–1:45 p.m. ET FREE TO PRSA MEMBER. Available to nonmembers for $60. Storytelling isn’t just a creative skill; it’s a communication superpower. Join this discussion with our panel of storytelling pros as we unpack why storytelling is a critical skill for communicators. Together, we’ll explore the art of storytelling, the essential elements…
At Breakfast With… Crisis Communications: What Media Expect in the First 24 Hours and How PR Pros Can Deliver Wednesday, March 25, 2026 | 8:30–9:30 AM | Virtual REGISTER HERE When a crisis breaks, the first 24 hours can shape coverage, public perception, and long-term reputation. In today’s social media environment, information, and misinformation, spreads…
PRSA: You’re Invited: Inside the Academy Awards: PR Strategies Behind This Year’s Winners March 25, 2026 4:00 p.m. – 5:00 p.m. (Eastern Daylight Time) REGISTER HERE The Oscars may be over, but the real postgame for communicators is just beginning. Join PRSA’s Entertainment & Sports Section for a virtual deep dive into this year’s Academy…
2026 Kenneth Owler Smith Symposium on Public Relations Thursday, March 26, 2026 • 5:00pm to 8:00pm PDT Wallis Annenberg Hall (ANN), USC Auditorium (L105A) REGISTER HERE Purpose under pressure: Navigating real-world decisions about sustaining and communicating corporate purpose. This event will have a reception at 5 p.m. PT and the program at 6:30 p.m. PT. Featured speakers…
Shape How AI Understands Your Brand Save your spot for our new demo days: Shape Brand Narrative in the AI Era with Agility PR Solutions, scheduled for April 8 at 2 p.m. ET. As AI answer engines begin to synthesize the news, mere mentions are not enough. Ensure your brand is accurately understood. See how…
PRSA Counselors Academy 2026 Conference April 13-15, 2026 | Carlsbad, California Here is an opportunity to attend the PRSA Counselors Academy 2026 Conference at a Special One-Day Pass Rate (Tuesday, April 14 only) designed to make the event more accessible, particularly for small PR firm owners and senior leaders who are not able to attend…
APR Virtual Boot Camp April 29-May 1, 2026 The APR Boot Camp is a three-day intensive course for candidates to prepare for and be Advanced through the Panel Presentation, and take the Examination for Accreditation in Public Relations (APR) or Accreditation in Public Relations + Military Communication (APR+M). This course is designed to provide a…
Join PRSA-LA and USC PRSSA for a PRSA/PRSSA/Emerging Professionals Hangout and Mixer on Thursday, 4/30 from 6PM to 8PM at Arts District Brewing Company (828 Traction Ave, Los Angeles, CA 90013). This event, generously sponsored by AIJ Communications, is simply an opportunity to casually socialize, network and catch-up with fellow students, emerging professionals and seasoned professional…
Join PRSA-LA and AAJA-LA on Thursday, May 7, from 6:00 PM to 8:00 PM for our fourth annual AAPI Heritage Month celebration at Emporium Thai, 1275 Westwood Blvd, Los Angeles, CA 90024, bringing together Los Angeles’ communications and journalism communities. Connect with a vibrant network of PR, media, and marketing professionals while celebrating the voices…
DOWNLOAD PRSA-LA EVENT CALENDAR HERE
FOR COMMITTEE MEMBERS: Request for event change or addition.